THINK! Rural Roads Campaign - Is pushing it worth it?

THINK! Campaign urges drivers to think about the dangers of driving too fast for road conditions. 

 

“Is pushing it worth it?” Is targeted at young male drivers, as statistics show male drivers aged 17 to 24 are 4 times more likely to be killed or seriously injured, than drivers aged 25 or over. Research findings also show that 60 per cent of all serious and fatal collisions involving young male car drivers were on rural roads. 

 

Please share this video with your children or grandchildren to raise awareness.